Missing Winner - New York Lottery
Time was running out for one lucky winner. So the NY Lottery reached out with the viralist of missing posters.
Video Newspaper Box - BBC
When BBC News entered the New York market, they wanted to establish themselves as the source for world news. These video newspaper boxes got quite a bit of attention for the BBC News on the street and contrasted their dynamic global perspective against more pedestrian ones.
Which Kind Of Rich Person Would You Be Better Than, Online Quiz - NY Lotto
As part of the New York Lotto's comeback, we helped quiz-lovers discover which Rich People they would be better than if they were rich.
CowzVR - Chick-fil-A
In their ongoing effort to keep from being eaten, the Chick-fil-A Cows aren't afraid of embracing new technology. Here they have created their own action packed VR experience, available online with a custom Google cardboard and on Facebook 360.
Even though Toyota was super into NASCAR for years, they were still getting hate from fans. They needed to reach out to fans on a more personal level. So, they turned over their car designs to the fans. With Toyota Sponsafier, fans were able to design the look of the Toyota Racing team And the winning designs made it to track.
The Biggest Drumroll - NY Lottery
The biggest jackpot of all time deserved that biggest drumroll of all time.
All Runners Welcome social gif - Foot Locker
As part of our "All Runners Welcome" social campaign, Footlocker posted animated gifs of Geoff McFetridge's delightful illustrations
Gillette - Shaved Ice
Clearly the most wonderfully dumbest activation idea to ever almost merit in Cannes.
Whatever Too digital teaser - Bud Light
To get beer minded people excited about the upcoming NFL season, and more importantly, a new season of Bud Light's "Up for Whatever" stunts, we made a few snackable social teasers, like this one.
AT&T - Brackets By 6-Year Olds
Just because you have no idea how to fill out a bracket is no excuse of not filling our a winning bracket. All you need is a bit of help. Not expert help. That never works. You need the random inexpert advice that always seems to win; like from six-year-olds.
Share Day (beta) - AT&T
In July 2012, we conducted an experiment with our AT&T freinds. We selected thousands of AT&T users and asked them to share pictures, videos and posts from their 4th of July celebrations. It was a test to see if we could collect, vet and edit massive UGC for broadcast, in less than 24hrs. This was the result.
Ridiculous Brewmaster Bloopers - Guinness
Guinness beer had two beloved brewmasters who's bumbling charm did quite a lot to introduce Guinness Draft to mainstream Americans. To keep fans entertained, we created a series of bloopers films online. Which was kinda weird because they're cartoons.